shift the Narrative
for greater Impact
Conceived and developed Woke@Work brand concept, identity, website and blog for race-equity culture-focused organization, Equity in the Center.
Branding, packaging and distributing of groundbreaking racial equity CEO/Trustee learning series, in support of philanthropic leaders in the Greater Washington region.
Marketing agency of record for Diversity & Inclusion pioneer, Ivy Planning Group. Created new company website as well as website for Ivy sub-brand, MicroTriggers.
Producing live (pre-COVID) and virtual (post-COVID) events and activations that more deeply engage the African American community, on behalf of Comcast.
Rollout of the first African American CEO for one of the largest philathropic serving organizations in the world.
Ongoing organizational video storytelling and brand packaging, as well as virtual technical management for the 2020 ABFE Virtual Conference.
Creation of racial equity video series, as well as conceived and developed new podcast series, ForumNation, for the nation's largest philanthropy serving organization.
Real time responsive violence prevention app. Piloted in Washington, DC and expanding to other states across the country.
Consulting producer for award-winning documentary on the rapper, Nas, on the 20th anniversary of the release of Illmatic.
Nationwide campaign to fight youth hunger that highlights youth ages 13-18 who are food insecure but are not defined by it.
Selected as members of The Kennedy Center’s “Creative Ecosystem” for the One Mic Festival, featuring Nas + National Symphony Orchestra.
Music superivision for Peabody Award winning documentary that gives an unflinching look at a year inside an American public high school.
University of the District of Columbia's (UDC) 2016 Marketing and Communications agency of record.
Creating brand identity, logo and website for the Housing Leaders Group of Greater Washington, focusing on affordable housing in the Greater Washington region.
Lead consultant hired to create "Rap-It-Up", BET's award-winning, cause related campaign to fight HIV/AIDS in the African American community.
Re-branding and web development for the nation's foremost archeologist, author, speaker and historian on free Black communities.
Music direction and supervision for ACT-SO, NAACP's nationwide youth talent competition.
Creating a racial-equity based campaign for public health funder, Consumer Health Foundation. Rollout in Fall 2017.
Video series that features unadulterated stories of those most impacted by the most important stories of the day.
Increased the exposure of jazz icon, Wynton Marsalis, by developing corporate and social impact platforms with Murphy Fine Arts Center.
Music supervision for award-winning documentary on urban reforestation. Executive Producer, Van Jones.
Served as the US Business Agent to the Paris, France based digital content company to produce and rollout the “intimate” live performance platform, Home Sessions.
Licensing, administration and all contracts for music and sound identity for National Geographic 10-episode series, "Amazing!".
Provided business management services to NAACP Image award winning comedic actress and theatrical producer, Rain Pryor.
Negotiation of all contracts, licensing, administration, and music supervision for the creation of the score for “Treasure Quest 2”.
Producer of citywide implicit bias focused youth perception campaign targeting urban and lower income youth in Washington, DC.
Negotiation of all contracts, licensing & admin for “Strong Choices”, The US Army’s drug and alcohol prevention e-learning program.
Co-producer for The Arts & Humanities Festival at St. Elizabeth's East in Anacostia (DC)
Buoyant is an award-winning, full-service multi-cultural marketing & communications firm that helps our clients shift outdated, under-performing and unproductive narratives that impede their ability to deliver real and measurable impact. Our multi-level, empowerment-driven campaigns and platforms shift audience perception, while creating tangible opportunities to increase stakeholder awareness and engagement.
Eric Liley, Managing Partner
Eric Liley is a seasoned Marketing/Communications executive with over 25 years of experience in the Media Communications industry including work in the for profit and non–profit arenas. His broad breadth of expertise includes, TV programming, music licensing, sports marketing, event production, talent relations, business affairs and youth advocacy.
Over the years, Eric has held a variety of marketing management positions at Fortune 500 media companies, including Gannett/USA Today and Showtime Networks Inc., where in 1995 he was selected as the President of the NY Chapter of The National Association of Minorities in Cable (NAMIC). Transitioning into the music arena at BMI and subsequently Paris, France based Net4Music, Eric eventually relocated to Washington, DC, where he was appointed as Vice President of Marketing & Communication for Boys & Girls Clubs of Greater Washington, one of the larger affiliates of Boys & Girl Clubs of America, representing of 22,000 youth in 22 chapters in the Greater Washington region.
From 2002 - 2013, as an independent media and marketing consultant, his partial list of clients have included Spike TV, actress Rain Pryor, Comcast/NBC Universal, The Murphy Fine Arts Center, jazz icon Wynton Marsalis, The Harlem Wizards Professional Entertainment Basketball team, House of Music and Entertainment (H.O.M.E), THEARC, and the DC Arts and Humanities Council, among several others.
For Eric's full bio, click here.
Eric Rigaud, Managing Partner
Eric Rigaud began his career in brand management at Procter & Gamble and successfully leveraged his marketing skills to become a seasoned live and virtual cultural producer and entrepreneur. Working for over 20 years at the intersection of media, technology, community building and the Arts, he is the creative marketing mind behind several award-winning, national and international campaigns for media and consumer products companies, as well as regional, national and international non-governmental organizations. His signature work harnesses the power of Media and The Arts in innovative ways to accelerate the diffusion of stories and ideas that engage stakeholders and drive measurable impact.
For Eric's full bio, click here.