shift the Narrative

for greater Impact




Buoyant is an award-winning, full-service multi-cultural marketing & communications firm that helps our clients shift outdated, under-performing and unproductive narratives that impede their ability to deliver real and measurable impact. Our multi-level, empowerment-driven campaigns and platforms shift audience perception, while creating tangible opportunities to increase stakeholder awareness and engagement.

the partners


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Eric Liley, Managing Partner


Eric Liley is a seasoned Marketing/Communications executive with over 25 years of experience in the Media Communications industry including work in the for profit and non–profit arenas. His broad breadth of expertise includes, TV programming, music licensing, sports marketing, event production, talent relations, business affairs and youth advocacy.  


Over the years, Eric has held a variety of marketing management positions at Fortune 500 media companies, including Gannett/USA Today and Showtime Networks Inc., where in 1995 he was selected as the President of the NY Chapter of The National Association of Minorities in Cable (NAMIC). Transitioning into the music arena at BMI and subsequently Paris, France based Net4Music, Eric eventually relocated to Washington, DC, where he was appointed as Vice President of Marketing & Communication for Boys & Girls Clubs of Greater Washington, one of the larger affiliates of Boys & Girl Clubs of America, representing of 22,000 youth in 22 chapters in the Greater Washington region.  


From 2002 - 2013, as an independent media and marketing consultant, his partial list of clients have included Spike TV, actress Rain Pryor, Comcast/NBC Universal, The Murphy Fine Arts Center, jazz icon Wynton Marsalis, The Harlem Wizards Professional Entertainment Basketball team, House of Music and Entertainment (H.O.M.E), THEARC, and the DC Arts and Humanities Council, among several others.

For Eric's full bio, click here.

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Eric Rigaud, Managing Partner


Eric Rigaud began his career in brand management at Procter & Gamble and successfully leveraged his marketing skills to become a seasoned live and virtual cultural producer and entrepreneur. Working for over 20 years at the intersection of media, technology, community building and the Arts, he is the creative marketing mind behind several award-winning, national and international campaigns for media and consumer products companies, as well as regional, national and international non-governmental organizations. His signature work harnesses the power of Media and The Arts in innovative ways to accelerate the diffusion of stories and ideas that engage stakeholders and drive measurable impact.

For Eric's full bio, click here.



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We Are Buoyant

80 M St. SE, 2nd floor

Washington, DC 20003

(202) 215-7556